读书笔记-移动应用之google观点

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Ea(j1Y,k/ok0By Stephen Wellman在《Google Lays Out Its Mobile User Experience Strategy》一文中说明了google对于移动应用(mobile apps)的观点，有下面六条。在线教育资讯4t Q
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uPa^@)`#LP/o01. 了解用户，时间和地点Understanding users, anywhere, anytime在线教育资讯!?#A+s,\,G.u8oDM 在线教育资讯T!i.fI0M9e S 2. 可以放在口袋中Fits in your pocket 5j X+^dJej-^:s*BW0 ,An@X;m` OpNK03. 比PC更个性化More personal than the PC w$`B:V~r5@~Vj0 iSd w U O`(~04. 具有跨不同模式的一致性Consistency across modes在线教育资讯,|"wflN9Z 在线教育资讯Vsv;jL3B 5. 地点很重要Localization is intensified在线教育资讯Wh {*Fr(s 在线教育资讯U4p,K V-c)qk 6. 整合各种设备模式和产品Integrated devices, modes, products在线教育资讯tS gd.WI1~J0_ON

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]*@8c:~#\2i0ilN0Understanding users, anywhere, anytime在线教育资讯|{@@6UJ

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Rechis said that Google breaks down mobile users into three behavīor groups:

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A. "Repetitive now"在线教育资讯 x/r l0h]{
B. "Bored now"在线教育资讯0J#m,J,{8|
C. "Urgent now"

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The "repetitive now" user is someone checking for the same piece of information over and over again, like checking the same stock quotes or weather. Google uses cookies to help cater to mobile users who check and recheck the same data points.在线教育资讯tO2HG0_aqPKE

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The "bored now" are users who have time on their hands. People on trains or waiting in airports or sitting in cafes. Mobile users in this behavīor group look a lot more like casual Web surfers, but mobile phones don't offer the robust user input of a desktop, so the applications have to be tailored.

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The "urgent now" is a request to find something specific fast, like the location of a bakery or directions to the airport. Since a lot of these questions are location-aware, Google tries to build location into the mobile versions of these queries.在线教育资讯8GG:QOvrxGKg

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Fits in your pocket

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Rechis stressed the limitations of mobile phones. He pointed out that any mobile application has to be able to fit on a small screen and cannot require complicated text input. Also, since the third screen has no X-axis, layout has to clean, simple, but maintain the basic usability of the parent desktop application. Rechis also stressed that the "density of information" changes on a mobile phone, requiring designers to identify only the most essential parts of any given application. Obviously, juggling all this isn't easy.

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In order to achieve usable mobile applications, Fechis reminded the audience that they have to be willing to test and re-test applications with users. Otherwise you can't get it right.在线教育资讯0^-bKx,D0]5U;d

~"Yp#HY%B9B0Also, building successful mobile apps requires developers and user experience people who are passionate about their subjects. He pointed out one Google employee who went to great pains to make sure that Google Maps gave directions correctly for Japan. Since street signs and markers in Japan are different than in the West, this employee had to go to great lengths to make sure that the app rendered maps and gave directions in ways that are useful for that country.

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Google always strives to keep the look and feel of any Google application consistent, both within the type of function (i.e. all blog search results look different than map search results) and on devices (a map search on a desktop looks and feels like a map search on a mobile phone and vice versa). If mobile applications are to be universal, then developers have to maintain patterns and designs across all screens.在线教育资讯H]y
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mH&J1s?C(e0R8[0Rechis said, bluntly, that the mobile Web is balkanized, "The Pangaea of the Web is gone." And don't expect this to change anytime soon, either. Thanks to carrier portals and off portal applications, there is no one mobile standard to develop for.在线教育资讯] M%W*x~&C(H6g+V

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i$H;j(tv"@(B0I was struck by a couple of things during this presentation. One, I didn't realize just how much care Google takes in creating its new applications. They are really dedicated to making things as simple and easy to use as possible. The second was how much Google seems to thrive on its vaguely anarchist internal structure. Rechis pointed out how Google structures its development teams and the process seems to account for a lot of internal dissent and even debate. I was amazed at how different this is from most development efforts I have ever been a part of.

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X;o g0The third thing I was struck by was the level of Google's commitment to mobility. I know they've been talking about it, but last night I was impressed by just how much they are working to build a truly useful mobile Web. I think everyone else out there making mobile applications should take note.

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